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Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black

Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black
Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black

Product Added : February 25th, 2013
Category : LCD TV

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Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black

Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black

Experience powerful performance and superior design with the Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video1 capabilities that let you view select on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.

  • 16:9 Full HD 1080p Resolution Panel (1920×1080)
  • BRAVIA Engine 3 fully digital video processor
  • Motionflow 240Hz
  • Live Color Creation technology w/ WCG-CCFL backlight
  • USB to view photo/music/video

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What customers say about Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black?

  1. 74 of 77 people found the following review helpful
    5.0 out of 5 stars
    High style and high performance, October 8, 2009
    Chambolle (Bainbridge Island, WA USA) –

    Amazon Verified Purchase(What’s this?)
    This review is from: Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black (Electronics)

    I will admit up front that I am a complete HDTV newbie. I hung on to a 20 year old, 22 inch CRT color “monitor television” for far too long, in part because I do not watch much television programming (a bit of baseball, PBS, occaisional Law & Order reruns, that sort of thing) and in part because the whole HDTV techno nerd thing was too intimidating. After much online research and a few surreptitious visits to Big Box electronics stores, I finally settled on the 40XBR9 and bought it from an Amazon seller — and could not be more pleased with my selection. The picture quality is simply riveting. The menus are reasonably user friendly and I have not found it all that difficult to calibrate for optimum results in a softly lighted room. With minor tweaking, the factory defaults work well for most cable television programming. I used the CNET suggested calibration for movies on the 52XBR9, and it works very well on this 40 inch unit.

    This is a beautiful television. The bezel is as slim as they come and is an unadorned, moderately glossy black. While it is not a small television, it is not too overbearing for a medium sized bedroom or office. Considering its slender bezel, and the fact that there are no visible speakers, the sound is more than adequate for watching most TV programming. I purchased a ZVOX 525 sound base and an OPPO blu ray player to go with it. I have yet to watch a blu ray disc, but upscaled DVDs like Ratatouille and Wall-E are incredibly crisp, vivid and detailed, with wonderfully natural color, deep, pure blacks and brilliant whites and grey tones. With sound from the ZVOX, this is a wonderful way to enjoy movies in a moderate sized room without an enormous investment of time and money and without a lot of wiring and equipment monopolizing the space.

    The one down side is that the XBR9 is not very forgiving of poor quality source material. My local cable provider still offers a limited selection of true HD content. SD television does not fare well on this set, although with some tweaks you can get acceptable picture quality — ratchet down the sharpness so the poor resolution is not obvious, use a 4:3 aspect ratio rather than ‘stretch’ the image to fill the screen, so the perspective is not distorted, turn down the brightness and restrict the color range to avoid the exaggerated and artificial hues that seem to be part and parcel of SD TV, and you get a reasonable picture on par with a decent CRT. But once you’ve seen good quality 16:9 HDTV content, you will be somewhat disappointed with SD sources.

    This competes head to head with the high end LCD and “LED” TVs from Samsung. I think it beats them for at least two reasons. First, the Samsung models have a very glossy, “wet look” screen, which is really a distraction. Under some conditions, it gives the picture more “pop,” but except in a darkened room, the glare problem is insurmountable. Second, the comparable Samsung televisions have wider and more obtrusive bezels with a brilliant piano black finish, which is made even more garish by Samsung’s somewhat ludicrous red “Touch of Color” gimmickry. The Samsung design is like over the top prom wear. The 40XBR9 is the electronics version of the perfect, simple and refined little black dress.

    Prices seem to fluctuate wildly — the prices quoted on the date of this review are about 15% higher than they were when I made my purchase ten days ago. You may want to keep an eye on the market and catch the next wave of “sales.” But you won’t buy this TV because it is an inexpensive “bargain” — you may buy it because dollar for dollar, it will give you the most pleasure during the years it will be in service.

    TWO MONTHS LATER: Having now had the opportunity to use my Sony 40XBR9 to watch post-season baseball in HD, as well as a number of blu-ray discs, I remain as pleased with my purchase as ever. This has transformed the way we watch movies and cable programming at home. I added a Harmony One remote to the system to avoid the remote control shuffle required to operate the blu-ray player, Zvox, cable box and Sony in tandem. It all works nicely and with a minimum of effort.

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  2. 22 of 24 people found the following review helpful
    5.0 out of 5 stars
    After months of research, happy at last!, January 11, 2010
    tasty donuts (Jersey City, NJ) –
    This review is from: Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black (Electronics)

    PROS: terrific picture, surprisingly good sound, sleek design, effective anti-glare coating, nifty PS3 integration

    CONS: compromised off-angle color, no swivel stand, so-so internet functionality, no Wi-Fi

    BACKGROUND: For months, I had been researching 40-46″ flat panels to upgrade a 32″ Panasonic LCD in the living room (now in the bedroom). Prior to that, I had a 34″ Sony WEGA XBR beast (200 lbs) from my bachelorhood days that had to go due to space constraints in our apartment. The Panasonic was purchased in mid-’08 ($580) as a stop-gap until the higher-end LCD’s came down in price. But then, our friends got us a PlayStation 3 and Blu-Ray discs for our birthdays, which meant that my wife could enjoy her favorite romantic comedies in full 1080p HD glory, and I could pick up video games again (specifically Call of Duty: MW2)… all of which meant moving up our new-TV timeline!

    I decided to look at Sony models first, as I had helped a family member pick out a Sony 40W4100 earlier and it turned out to be an excellent TV. I compared them against the Samsung 6-series and 7-series LCD’s as well as the Panasonic 42G10 plasma. Though plasma is still superior to LCD in many respects, the lack of flicker-free 24p support on the 42″ Panasonics was a deal breaker. LED backlight technology was tempting, but the cost is still prohibitive and the edge-lit models have their issues. I also admit to having some brand bias – I have not had good first or second-hand experiences with Samsung products. Don’t get me wrong, in many ways their TVs are comparable or even superior to Sony’s, but I still see too many reports of random bugs and reliability issues for my tastes. Besides, I’ve always felt Samsung pictures to look “boosted” and a little fake in the showroom, and my attempts to calibrate them (admittedly by eye) were never that fruitful.

    I found the Sony Z and XBR9 series to provide the balance of performance, features, and aesthetics I was looking for. (I considered the W5100, but wanted the newest Bravia Engine 3 which purportedly has improved processing.) The biggest obstacle was price – with so many 40″ options under $1k, it was difficult to justify the premium. But I waited and found a terrific package deal on the 40XBR9 just before X-mas, netting me an unbelievable price on the set – cheaper than the Z or even W models!

    PICTURE QUALITY: As expected from a top-of-the-line Sony, the picture quality is excellent, with rich but realistic color, smooth motion and reasonably dark blacks. If you turn off the fake dynamic contrast as you should, the blacks aren’t quite to plasma or LED-backlit standards, but it’s still very good (at least 10x better than our Panasonic); only when watching off-angle or in a completely darkened room do I notice the blacks being on the bright side, and when properly adjusted there’s little or no “black crush,” where anything dark in a scene automatically becomes black. (Samsungs are often adjusted to have black crush to look more contrasty in the showroom – don’t fall for it, it’s a trick!)

    There have been complaints of clouding and sparkle artifacts with Sony LCDs, but I see absolutely no sparkling in my set, and if there’s clouding (as all LCDs have to some degree) I really don’t notice it. Cable programming like HBO HD looks great, PS3 games and Blu-Rays fantastic, and standard-def material isn’t too bad either – very watchable, as long as you’re not expecting miracles. The picture quality upgrade over the Sony W4100 isn’t enormous, but it is noticeable, with deeper, more accurate colors, smoother motion and fewer artifacts. Though the 240Hz MotionFlow still looks a little fake for my tastes, the Bravia Engine 3 is visibly improved over the older Bravia 2 engine. Even if you’re not going to spring for an XBR, definitely try to get a model with Bravia Engine 3.

    FAVORITE FEATURES: Hallelujah, the screen has an anti-glare matte finish instead of the dreaded gloss on so many Samsungs, so glare is really well-controlled – we have no problem viewing with lots of daylight flooding in from a side window. The TV boots up quickly, with picture coming up normally within several seconds, and very little delay acquiring signals or switching resolutions. The PlayStation 3 integration is pretty neat – turn the PS3 on, and the TV automatically turns on; if it’s already on, it switches to the right input. Once on, you can navigate the PS3 menu and control video playback through the TV’s remote control. When you turn the PS3 off, the TV returns to your previous input. Fully customizable input labels are a nice touch that every TV should include. The side-mounted input jacks seemed odd to me at first, but they actually work really well – they are sufficiently concelead but allow a shallower wall mount as well as easier access. The internet widgets are mostly curiosities, but YouTube worked great, and Netflix/Amazon streaming are…

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  3. 21 of 26 people found the following review helpful
    1.0 out of 5 stars
    Warning : Failed after 1 year, If you have to have a Sony XBR then buy Extended Warranty or BUY another brand, May 13, 2010
    T. Lam “Gizmo2010″ (San Jose, CA USA) –

    This review is from: Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black (Electronics)

    Here’s my story, hope someone can learn from my tragic mistake. Furthermore, I just realized the LCD panel is actually made by Samsung NOT Sony. If you buy a Sony TV; why is the LCD Panel (the most important and expensive part of the TV) is made in Korea by Samsung. The picture might be good but how long will it last…..for me it only lasted 1 year and 4 months. Also If you do a simple search on Amazon you will find that Amazon does not sell Sony XBR LCD TV directly anymore since I guess they have so many complaints from their customers on the Sony LCD TV. Go ahead look and see you can find Amazon selling Sony XBR LCD TV directly…Amazon actually refer you to another brand like LG or other brands when you are looking any Sony XBR LCD TVs…..and my Full Story below:

    5/9/2010- I brought the Sony XBR series TV on Amazon about 1 year and 4 months ago and now the TV have failed. The picture quality was amazing until just yesterday the picture started to degrade and now it has green clouds and rainbows all over the pictures. I just call the Sony authorize tech service from they said it will cost me $75 for the in house service since it’s out of warranty. They also said that if it’s the LCD panels has failed then it would cost as much as the TV itself. This is my first LCD from Sony but I have 3 other Sony TVs- 1 30″ Sony CRT, 1 47″ XBR rear projection and 1 65″ XBR rear projection TV. All the previous Sony TVs had no problem at all and I am still using the 65″ rear projection TV. What happen to Sony’s quality and reliability product? I guess it went to the same place as other first rated Japanese products like Toyota. They are just too busy on cutting cost and lower their reliabilities so they can rack in the billion dollars profit. So if you like the picture quality of Sony TVs; be advice to buy their extended warranty. I wish I did because if the LCD panel failed then my LCD TV is just a big 52″ black picture frame hanging on the wall. If you really, really have to get a Sony XBR LCD TV then I would recommend to get 5 years extended warranty plan for $299-it will save you a lot of frustration. And after 5 years, you will probably do a upgrade anyway.

    5/11/2010 update: Today the tech came and verified that the LCD panel has gone bad after 1 year and 4 months of service. In the tech’s own words-the panel is a factory defect since it should not failed after just a little over a year of service and that I should call Sony and see they will reimburse the cost of the panel. I am so disappointed on the product since I did not just buy any Sony TV but the top of the line XBR series TV. I called Sony and told them the whole story but they just told me to fax all the documents -receipt and repair cost to Sony and they will evaluate it. I will wait and see what happen – but at this point I am really disappointed and frustrated with the whole thing! :-(

    Update: 5/13/2010-Just received a call from Sony “Customer Relations” today. It’s official-Sony don’t stand behind their products. They will not pay for the cost of their defective LCD panel since it’s out of warranty (1 year) after 1 year and 4 month of service. They just lost a loyal customer. No more Sony products in my house. Sony customer relations representative even has the nerve to offer me $900 reimbursement on a $$3517.75 repair cost. That’s right-I will have to pay $2617.76 to fix my $2018.88 LCD TV. So if you buy a Sony TV and you have a defective LCD panel after 1 year of use then you can just throw that TV in the trash because Sony will tell you go F yourself and trash the TV. Good luck on buying a Sony LCD TV because you going to need it-and looks like from my research, I am not the only customer that have a defect LCD panel after 1 year. In fact, the LCD panel is not even made by Sony but Samsung made in Korea. Samsung LCD Panels have notoriously for premature failure of their LCD panels. So no more Sony LCD for me or should I say Samsung LCD TV ….

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